Logos and Graphic Standards

Brand-Center screenshotThe SkillsUSA Brand Center is officially open at: www.skillsusabrandcenter.org.

This online system will help unify SkillsUSA’s visual identity among our state associations and local chapters. An overarching goal is to help all members understand the importance of consistency in how SkillsUSA is communicated and help them advocate for our brand.

The interactive website makes it much easier for our state leaders and local members to download existing SkillsUSA logos (national, state and slogan art). Users can now search for the particular logo they need and download it in the proper format for an individual job (EPS, JPG, PNG).

An all-new function allows local members to create their own personalized SkillsUSA logo with the name of the chapter. Some of the templates we’ve provided electronically in the membership kits — local brochures, meeting fliers, letters to parents and administrators, and presentation — are also available.

Members will be asked to register when first visiting the site, which enables them to save specific sections as favorites. Then users will see a column on the left side of the webpage with a menu of options, from identity standards and applications to downloads and the personalized logo generator.

Later stages of the brand center will introduce customizable items such as meeting covers, posters, newsletters, business cards and letterhead. We also plan to add an image bank of high-resolution photos that can be used by national staff, state SkillsUSA directors and others with their own visual communications.